Florentijn Hofman’s Rubber Duck
May 17, 2014 — May 26, 2014
Rubber Duck by Florentijn Hofman has been seen in Holland, France, Brazil, Japan, New Zealand, Belguim, Australia, China, and Azerbaijan.
It made its first American appearance in Pittsburgh, and this was the duck’s first East coast appearance. The sculpture, made from PVC and kept inflated by a fan on its seven-ton supporting barge, was viewed by an estimated 150,000 people during its 10-day run, thousands of which later came inside to see the museum.
We set attendance records every day. We sold what we thought would be two weeks worth of souvenir merchandise in a day and a half. We had 1.6 million Facebook views and had people taking pictures at a rate of 2,500 per hour. The media coverage was extensive. Crowds were present at all hours of the day.
The special website of Rubber Duck is retired now, as is the 24-hour duck cam, but long after leaving, the giant bathtoy lived on in the public consciousness of Hampton Roads. It showed up on all kinds of year-end lists, and was even referenced in Halloween costumes and Christmas decorations.