Chrysler Museum of Art Launches Rebrand

After a decade with the signature tower, the Chrysler Museum of Art is launching a new visual identity, celebrating its journey from a beloved art museum to a united and expanded campus, strengthening its capacity to bring art and people together.

Free admission, an internationally recognized collection of more than 30,000 objects, world-class exhibitions, inspiring visiting artists, and impactful educational experiences; it’s all still here. However, with the expansion of the state-of-the-art Perry Glass Studio, the addition of the Goode Works on Paper Center, innovative reinstallations around the galleries, and a fresh look at the events and programs, it was clear a change was needed to make the institution unified, accessible, and relevant.

“The goals of the rebrand required a visual identity which reflects the institution, appeals to all, and captures our commitment to community. Most importantly, it needed to unify the Museum, Perry Glass Studio, and effectively manage an expanding campus,” said Erik H. Neil, Joan and Macon Brock Director.

The 14-month process was led by the experts in museum branding, Pentagram, the international design agency. Input from stakeholders—staff, trustees, donors, and members of the community—shaped the direction and, ultimately, the final product. The ‘CM’ mark is derived from the archways of the Museum facade. The simplified geometric logo is friendly, light and legible, providing a welcoming contrast to the renaissance-style building while complementing the new contemporary Perry Glass Studio expansion.

You will see this new visual identity across the Museum website, social media accounts, promotion materials, and gradually across the entire campus. All other business details (address, emails, phone numbers) remain the same.

What lies ahead

March 18 kicks off a dynamic year at the Museum culminating in the grand opening of the Perry Glass Studio expansion in Winter 2025. Between now and then, visitors are invited to explore the reinstalled McKinnon Modern and Contemporary Galleries or the Goode Works on Paper Center.

The Chrysler Museum of Art and the Perry Glass Studio is for everyone. Join one of the many reimagined programs, like IgNITE, or enroll in a class or workshop. Visit a new exhibition, such as Early Days or the Chrysler Museum’s curated Farm to Table. Make an impact and become a member. Above all, become immersed in the ever-growing array of opportunities to experience art and be delighted, informed, and inspired.

ABOUT THE CHRYSLER MUSEUM OF ART

The Chrysler Museum of Art brings art and people together through experiences that delight, inform, and inspire. Internationally recognized for its collection of more than 30,000 objects, including one the largest glass collections in America, the Museum also includes free admission, the state-of-the-art Perry Glass Studio, a full-service restaurant, shop, theater, works on paper space, and oversees the historic Myers House. The Museum boasts an ambitious schedule of exhibitions, events, and programs, and has been nationally recognized for its commitment to inclusion through its innovative gallery host program. For more information, visit chrysler.org. Follow on social media @ChryslerMuseum to receive the latest updates.

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